Who we are

Gala is a creative agency built around the belief that the best work comes from close collaboration, sharp ideas, and a genuine understanding of the people behind a brand.

Founded by Avery Hadley, Amelia Schantz, and Willie Carlson, Gala works across strategy, design, photography, film, and brand development to help businesses create identities that feel clear, memorable, and lived-in. We keep our team intentionally hands-on, giving each project the attention, conversation, and exploration it deserves.

Our process starts with listening. From there, we look closely at what makes a brand distinct, what its audience should feel, and how that idea can carry across every touchpoint. The result is work designed not only to launch well, but to hold up over time.

We see our role as more than simply delivering a campaign, identity, or piece of content. The strongest partnerships continue to evolve, and we aim to grow alongside the brands we work with as their needs, ambitions, and audiences change.

Our Services

  • Positioning, messaging, naming, creative direction, and the thinking that gives everything else a clear place to start.

  • Visual identities, packaging, print, apparel, campaign design, and the systems that make a brand recognizable wherever it appears.

  • Commercial photography, short-form video, campaigns, product work, documentary-style storytelling, and content built for both digital and physical spaces.

  • Creative concepts, launches, social campaigns, ongoing content, and the ideas that keep a brand active beyond a single moment.

  • Web design, e-commerce, digital strategy, email, and online experiences designed to feel like a natural extension of the brand.

  • Branded merchandise, apparel, and physical goods designed to feel like something people actually want to keep.

Small Team, Big Ideas

Avery Hadley

Partner / Strategy Director

Amelia Schantz

Partner / Design Director
Partner / Brand Director

Willie Carlson